Our Main Goal
INVERTA's main goal is helping organizations and companies optimally discover the most suitable marketing channels and leverage them to obain business objectives and increase revenue.
How Do we Do That?
Starting from identifying initial needs and defining business objectives, we accompany companies step by step in creating collaboration among internal teams as marketing and sales, and managing communications with end customers according to the company's marketing strategy.
While working together with the teams, we meet daily challenges, providing the services through our range of partners in the market and industry.
During the last 5 years we have been experiencing far-reaching changes in the advertising world in general and in the digital sector in particular. The boundaries between digital and reality are almost completely blurred. Our communications are split across loads of channels, and naturally with organizations and brands from which we purchase products and services.
These changes require change in the way an organization works; Translate traditional internal organizational practices into innovative practices that connect departments (such as strengthening collaboration between sales, marketing and service).
The way we think is also transforming. Instead of a analyzing results by campaign, we should think of these as parts of a draining puzzle picturing our consumer. What campaigns have affected him? Have we been able to meet his need? If so, which channel is the most beneficial for them? In a world of ever-growing data, the challenge is connecting all of the organization's interfaces with the consumer to an overall, broad and rich customer image that will give us real insights into the customer's needs and interests, enabling us to make marketing much more responsive, relevant and coherent