The Academic World

The Challenge

The worlds of CRM, automation, and AI are advancing faster than academia and organizational practice.
The challenge was to bridge the gap between theoretical knowledge and real-world implementation and to demonstrate to students and business teams how AI and automation actually work in practice, not only in presentations.

Our Approach

Instead of discussing AI as a theoretical concept, we presented it as a practical, day-to-day working tool.
The lecture was built around real-world case studies that connect data, processes, systems, and business objectives.

The objective:
To demonstrate how Marketing Automation and AI integrate within CRM processes and the customer journey and generate measurable value for organizations.

What We Did

Presenting models for implementing AI within Marketing Automation.
Demonstrating the integration between CRM, marketing data, and automation.
Analyzing use cases across domains:
E-commerce
Lead Generation
CRM & Customer Journey
Presenting intelligent workflows that drive business outcomes.
Bridging strategic thinking with practical execution.

Business Impact

A deep understanding of integrating AI into business processes.
A shift from theoretical thinking to practical implementation.
Connecting data, processes, and customer experience.
A new perception of CRM as a growth engine.

The Outcome

A conceptual and implementation framework that demonstrates how AI and automation evolve
from a technological trend into practical business tools.