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RevOps is simply the professional term for what Inverta has been doing for years
In recent years, one concept has entered the market and redefined the way organizations grow revenue:
RevOps - Revenue Operations.
But for us at Inverta Digital,
RevOps is not a new trend,
it is simply the professional name for what we have already been doing in practice.
Inverta doesn’t just “do marketing”
- it builds revenue systems
Most companies start with a campaign and end with a lead.
We start somewhere entirely different:
How a lead enters the system
How it is classified
How it progresses through the funnel
How it is converted into a deal
And how it is retained as a customer over time
This is not a marketing activity.
It is an end-to-end revenue system.
And that is exactly RevOps.
Inverta’s strength: connecting worlds the market fails to connect
Most providers in the market excel in a single domain:
Some specialize in PPC.
Some specialize in CRM.
Some specialize in automation.
Some specialize in data.
But very few truly connect them.
Inverta does.
We connect:
Marketing ↔ Sales ↔ Service
Data ↔ Processes ↔ Decisions
Technology ↔ Customer Experience ↔ Business Outcomes
And this is exactly the core of RevOps:
No more isolated silos of activity,
but a single system that drives revenue.
RevOps explains why Inverta is different - not just what it does
Instead of saying:
“We do automation, CRM, and customer journeys,”
we say:
“We build infrastructure that increases revenue and reduces budget waste.”
This is a shift in mindset:
From a service provider → to a business partner.
From tactics → to strategy.
From activities → to a revenue system.
And in a reality where customer acquisition costs are rising,
data is fragmented across systems,
and organizations struggle to see the full picture,
RevOps is no longer a nice-to-have.
It is a prerequisite for growth.
Business Impact
Shorter deal closing cycles,
A significant improvement in lead quality,
Higher conversion rates across the funnel,
Improved customer retention and increased LTV.
True control over the organization’s revenue engine and ultimately:
Inverta does not provide services.
It builds revenue engines.
The Outcome
A multidisciplinary RevOps operating model, based on end-to-end processes:
Connecting revenue stages across the entire business funnel
Creating continuity between marketing, sales, and service
Managing the customer journey as a continuous process rather than a collection of touchpoints
Process-driven automations that streamline operations across the customer lifecycle
Using data as a tool for decision-making and action-driving, not merely for reporting